From a young age I was drawn to STEM subjects (science, technology, engineering and mathematics) and math, in particular, was my favourite. I loved the challenge of solving complex problems and the structure that numbers provided. That curiosity led me to explore data science and machine learning during my studies, where I saw firsthand how advanced analytics could drive better decision making. But when the buzz around generative AI started growing, I couldn’t ignore the excitement. It was a rapidly evolving field and I was eager to understand its potential before it became mainstream.
When it was time to choose my Master's thesis topic I saw an opportunity to dive into something cutting-edge. My thesis focused on a growing challenge in the Finnish pulp industry: the shortage of skilled shopfloor workers and the linguistic barriers that non-native speakers would face in these roles. I explored whether generative AI could bridge the language gap, making proficiency in Finnish less of a requirement and opening doors for a broader, more diverse workforce.
Solving both industrial and societal challenges has been an extremely rewarding journey. Furthermore, the thesis gained significant recognition, earning a scholarship from the Finnish Businessmen’s Association and drew attention within UPM. Some of my findings were integrated into the global HR function roadmap and UPM Pulp’s AI initiatives. Since then, together with my colleagues, we’ve witnessed how AI can be applied across, but not limited to production, supply chains, R&D, finance, or workplace safety. The opportunities are everywhere, we just need to have an open mind and be courageous enough to challenge the status quo.
UPM is currently well-positioned in the AI space, continuously identifying opportunities and staying ahead of the curve. From developing and executing a global AI roadmap to investing in business-area-specific AI initiatives, we try to push the boundaries of AI adoption in our industry. But there is always room to grow. That’s why I’m currently on a short term rotation in Uruguay, to spread awareness of AI’s potential, identify potential new uses, exchange knowledge between our Finnish and Uruguayan teams, and deliver AI training to my talented colleagues across the Atlantic.
Besides the great discussions and new connections I’ve made during this time, I’m especially grateful for the opportunity to take on new challenges that push me to grow. I’ve always believed that stepping outside of familiar routines is key to personal and professional development, and this experience has been no exception. Additionally, the warm hospitality and support from my colleagues have turned it into something far more meaningful than just work.
International Women’s Day is a reminder that gender equality isn’t just about words, it’s about real opportunities. Women deserve the same access to education, careers, leadership, and decision making as men. And yet, in fields like AI, we are still underrepresented. But let’s be clear – technology, innovation and knowledge are not just for men. Women belong here, too. Everything I’ve experienced so far has made it clear that we are just as capable. Sometimes all it takes is the courage to step into the unknown, whether it’s choosing a technical career, exploring a new field, or taking on a challenging project.
I want to encourage every woman to believe in herself, be curious and make bold choices. Don’t let doubt or stereotypes hold you back, go after what excites you. The world is changing, and I truly believe that together we can shape a future where women stand equally in every field, including the most technical ones.
